Steps to Creating a Great Landing Page
Creating a great landing page is easy however before you even get started it’s going to take a lot of planning your content. The landing page should be only a part of an overall marketing plan in order for it to be effective. Once you have done all of the research and collected all of the information that you need the rest is pretty straight foward.
- Register your domain name
- Secure your web hosting
- Determine your platform
- Gather your images
- Collect your content
- Build your design
- Upload your files
Theses are the first steps to building a powerful Landing Page. Once you have launched your Landing Page you can start to include it in your marketing efforts. The Landing Page will have a call to action which requests the email address of the visitor. Once the email is send the visitor will receive a thank you email automatically. You call to action is set up based on they type of business that you have. Once you capture your visitors email address there are several things that you can do to maintain a relationship with your visitor.
What can you do with a Landing Page?
Once you get your domain name and create your landing page you can put your domain name on your business cards, brochures and flyers. Place a short form on your landing page in order to get your visitor to leave their email address in order for you to contact them in the future.
Developing Your Brand
- Create your mission
- Cultivate your business identity
- Establish brand logos
- Before you get started
- Think about your product or service
- Brainstorm your methods
- Planning your website content
- Finding related links
- Add images, audio or video
- Information pertaining to your business
- Content related to your profession
- Images that reflect your business goals
- Finding related information
- Sort, organize and outline content
- Write, re-write and edit content